Challenges Facing The Artisanal Family Business

Artisanal family businesses are found in many areas of our economy today. The common thread is that their craft is passed from generation to generation.

Some of these artisanal family businesses are struggling under the weight of newer business models. Wanting to see a way forward as well as sustain their legacy, intergenerational family members can experience conflicts when confronted with calls for innovation and entrepreneurial action. A stalemate is dangerous to all.

In this light the axiom, ‘respect the past while keeping an eye on the future’ comes to mind. Respect for the values, accomplishments and legacy that are the foundation of the family is a force that can propel future success, and equips the family with a vision of what the next generations might realize.