“You see things; and you say “Why?” But I dream things that never were, and I say, “Why not?”–a quote often attributed to John F. Kennedy, who was actually remembering a line from George Bernard Shaw’s play, Back To Methuselah. It came to mind during a recent discussion about Benevolent (B) Corporations.

B Corporations are an established and relatively new type of company that uses the power of business to solve social and environmental problems. B Corporations are required to meet rigorous standards of social and environmental performance, accountability, and transparency.

Why not a “FB Corporation” intended to preserve the positive attributes, competitive advantages, benefits and legacies of family businesses, which in turn richly supports our economic and social fabric?